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Melbourne billionaire Adrian Portelli will hand out thousands of dollars worth of vouchers to Coles shoppers in the Northern Territory on Tuesday.
The 35-year-old announced the giveaway on his Instagram Story, saying he would be at Palmerston Shopping Center at 9.30am.
Portelli — also known as “The Lambeau Guy” — said he will be giving away $100,000 in gift cards at the center.
“Make sure you send this to anyone who needs help or if you need help,” he said.
“Just in time for Christmas, get in there.
“I’m making $100,000 (in) 350 $200 gift cards (and) 300 $100 gift cards.
“So the people who are first in line get 350, then we’ll slow it down and give the rest in $100.
“It’s one per family, try not to cheat the system because if you do, another family misses out on Christmas.”
This isn’t the first time the billionaire businessman has pulled it off.
He previously gave away about $150,000 of that money at two shopping centers in Western Sydney.
Portelli chartered a private jet to Sydney, handing out free supermarket vouchers in Penrith and Fairfield West.
He previously handed out tens of thousands of dollars worth of gift vouchers to Coles shoppers in South Australia.
However, this is the first giveaway Portelli has run since he and his popular club rewards company Xclusive Tech Pty Ltd, which trades as LMCT+, were charged by South Australia’s Consumer and Business Services.
Portelli was charged with nine counts of conducting or aiding the conduct of an illegal lottery, while his business was charged with 10 counts of the same offense.
Portelli is due to appear in the Adelaide Magistrates Court on the illegal lottery charges on January 15.
The Consumer and Business Service alleges that illegal lottery activity took place between January 29, 2023. and May 16, 2024.
Court documents earlier this week revealed Portelli and LMCT+ were accused of running a lottery open to South Australian residents without a license to do so in the state.
Court documents detail alleged illegal sweepstakes for:
- a home seen on The Block in Gisborne, Victoria or a cash prize of $3,000,000
- car Devil Yellow HSV VZ valued over $5000
- a Toyota Landcruiser 79 series vehicle with Barcrusher 670c, worth about $228,000
- prize money of $250,000
- another Victorian property seen on The Block valued at approximately $2,900,000 or $2,500,000 in prize money
- home seen on The Block in Hampton East, Victoria, or a cash prize of $2,000,000
- $500,000 cash prize
- 2022 Toyota LC79 car worth about $150,000
- a Holden HSV WM Grange car worth about $40,000
- property at Coomera Waters on the Gold Coast in Queensland, valued at approximately $1,300,000 or prize money of $1,200,000
All 10 alleged illegal lotteries “include an element of chance”, meaning they fall under the category of trade promotion lotteries under the South Australian Lotteries Act 2019.
Portelli hosted a party at his $39,000,000 Melbourne penthouse just hours after he and LMCT+ were charged with the illegal lottery.
Showing off the $3 million McLaren he had driven up to his apartment while holding his young son, Portelli posted on Instagram with the caption: “Did someone say penthouse party.”
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