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Aussies are inspired by the Olympic Games when it comes to tacklingadventurous experiences while you’re at it holiday.
A travel agent reveals there was a huge 163 per cent increase in whitewater rafting bookings in July and August, as Australian Jess Fox achieved double gold success.
And companies expect this effect to increase.
“This shows the profound impact that high-profile sporting events can have on tourism, driving Australians to seek out experiences for themselves,” said David Anderson, co-founder and CEO of Big Red Group.
Other activities Australians most want to do on holiday, the survey found, included whale watching in Queensland, up by almost 20 per cent, according to the Big Red Group, which owns RedBalloon. Adrenalineand experience Oz.
Family favorite Gold Coast theme parks also remain popular, while jet boats and cruises in Queensland were also a must-do.
Meanwhile, Aussies are taking more regional holidays within the country the survey identified – perhaps because they tend to be cheaper than cities.
Locations such as Young, Coffs Harbor and Orange made regional NSW the country’s most popular domestic travel destination.
More remote areas such as Queensland’s Northern Outback and Western Australia’s Kimberley region were also high on the holiday list.
David Anderson, co-founder and CEO of Big Red Group, said the “appetite for adventure remains” despite the cost of living crisis.
“Data shows there is a preference for exploring lesser-known destinations across the country – with the likes of Parramatta in NSW, Kimberley in WA, Brighton in TAS and Bellarine in QLD all seeing a surge in demand this season” , he says. tells 9Travel.
“Interestingly, there are even strong gains for Queensland’s northern outback.
“As international travel and Euro summers become increasingly expensive, domestic tourism offers Aussies the opportunity to manage their budgets more effectively while still enjoying unique and enriching experiences closer to home.”
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